However, as soon as a service contract is automatically renewed, all is not lost. Depending on the circumstances surrounding the entry into the service contract, there may be remedies which, under customary law, could result in a separate right to terminate the service contract. In accordance with the abovementioned theory, economic operators would take into account the costs of renewal, renegotiation and termination before the decision-making process. Any change in the terms of the contract may result in “transaction costs” that may be greater than the extension of the same contract terms. Nevertheless, in both situations, the costs are ongoing. Some leases also contain a provision that the lease is automatically renewed for an additional year if the tenant does not acknowledge that they do not wish to renew it until a certain date. Companies should pay attention to the conclusion of contracts containing automatic extension clauses, as an unlawful termination of the contract for an extended period could give rise to a claim for damages for infringement. Radio Rentals, a UK-based consumer goods and services company specialising in retail trade and appliance rental[20], has implemented a 2-3-4 year rental policy where consumers who could not afford an item rented it for a period of 2, 3 or 4 years. The commercial agreement was included in the Evergreen clause and determined that the rental item had to be purchased towards the end of the lease period to prevent the contract from being automatically extended by a new lease term. [17] Each term is automatically extended by subsequent periods of the same length as the original term, unless either party gives the other party written notice of termination at least thirty (30) days before the current term expires. . . .